Marcus Chen is a Digital Art Strategist and curator at the forefront of the ArtTech revolution. With an MSc in Digital Humanities, he advises collectors and institutions on the acquisition and preservation of digital assets. He has 10 years of experience specializing in NFTs, AR installations, and net art conservation.
Marcus Chen operates at the bleeding edge where technology meets fine art. His academic background in Digital Humanities allows him to tackle the unique challenges of preserving 'born-digital' art, such as obsolete software and degrading file formats. Marcus is a leading voice on the integration of Augmented Reality (AR) in museum spaces, analyzing how apps like Smartify are changing the visitor experience. He provides critical guidance on the volatile NFT market, helping artists and collectors distinguish between fleeting trends and genuine digital innovation. His expertise extends to the technicalities of displaying digital work, from selecting the right screens to managing energy consumption for generative art installations. Marcus writes to demystify blockchain technology for the traditional art crowd and to advocate for the proper archiving of internet art history. He is the go-to expert for understanding how AI and VR are reshaping the boundaries of creativity and ownership.